The Media Mix is Changing
As people become more mobile, the importance of adding place-based digital video advertising to your marketing mix is critical to staying competitive. You will find that digital place-based media is the best way to reach the 18-34 year old demographic.
So go ahead and add digital place-based video networks to your own media mix. Whether you need to create greater brand awareness or increase your sales, the facts show you won’t regret it.
Over 700 place-based digital video “platforms” have emerged since 2002.*
New digital media is forecast to grow at 20% a year and is regarded as an increasingly viable alternative for reaching national audiences.*
Within the next five years, marketers will shift up to $40 Billion of traditional media spending from traditional advertising media to new media.*
As you can see above, the potential revenue is there. And just as important, so is the value.
Seven Key Facts About Digital Place-Based Video Networks
In a recent study*, market researchers revealed six powerful advantages of place-based digital video networks for advertisers.
They are big: Over 75% of households are exposed to venues with digital video venues such as grocery stores, gas stations and big box retail in a given month.
They are growing fast: Outdoor Advertising Association of America forecasts that up to 25% of all billboards will be digital in five years.
They are valuable: When viewed as marketing and communications channels, they offer superior coverage, control, customer experience and cost effectiveness relative to traditional marketing and communications channels.
Customers like them: Syndicated media research companies such as Nielson and Arbitron have conducted multiple studies that consistently indicate value to, acceptance by and positive response from customers to this media.
Ads on these networks get results: Digital place-based video offers five advantages over traditional media: measurable sales impact, proximity to sale, better ways to target media, greater relevance to product being sold and tighter integration with local selling efforts.
Integrated promotions further increase engagement: An integrated sponsorship at a venue that combines digital place-based video with non-video sponsorships such as posters, stamps and sampling to increase preference and ubiquity.
Same metrics as TV plans: Digital Place-Based Video plan provides the same metrics as a TV media plan (GRP, Reach and Frequency). As a result, planners can compare TV plans and digital place-based media plans side-by-side and create an integrated plan that improves the performance of a TV-only campaign. As a result, you now easily leverage the reach of digital place-based media to complement TV and effectively extend national brand campaigns.
Digital place-based video is the future. SeeSaw delivers the future to you now! To find out more about how SeeSaw enables you to advertise on the world’s most extensive network of venues for digital place-based video advertising.
* “Adding Out-of-Home Digital Advertising Networks to the Marketing & Media Mix” – 2006 Profitable Channels LLC
