The Media Mix is Changing
As people become more mobile, the importance of adding out-of-home digital media to your marketing mix is critical to staying competitive. You will find that digital out-of-home media is the best way to reach the 18-34 year old demographic. So media mix is changing to deliver the best campaign results.
So go ahead and add digital out-of-home media networks to your own media mix. Whether you need to create greater brand awareness or increase your sales, the facts show you won’t regret it.
Over 700 out-of-home digital media network “platforms” have emerged since 2002.*
New digital media is forecast to grow at 20% a year and is regarded as an increasingly viable alternative for reaching national audiences.*
Within the next five years, marketers will shift up to $40 Billion of traditional media spending from traditional advertising media to new media.*
As you can see above, the potential revenue is there. And just as important, so is the value.
Six Key Facts about Out-of-Home digital media networks
In a recent study*, market researchers revealed six powerful advantages of out-of-Home digital media networks for advertisers.
They are big: Over 75% of households are exposed to out-of-home venues such as grocery stores, gas stations and big box retail in a given month.
They are growing fast: Outdoor Advertising Association of America forecasts that up to 25% of all billboards will be digital in five years.
They are valuable: When viewed as marketing and communications channels, they offer superior coverage, control, customer experience and cost effectiveness relative to traditional marketing and communications channels.
Customers like them: Syndicated media research companies such as Nielson and Arbitron have conducted over 10 studies that consistently indicate value to, acceptance by and positive response from customers to this media.
Ads on these networks get results: Out-of-home digital media networks offer five advantages over traditional media: measurable sales impact, proximity to sale, better ways to target media, greater relevance to product being sold and tighter integration with local selling efforts.
They are professionally managed: The networks are managed by operators who provide support in the areas of national ad sales, network operations and compliance, program quality and advertising support.
Out-of-home digital media is the future. Seesaw delivers the future to you now! To find out more about how SeeSaw enables you to advertise on the world’s most extensive network of venues for out-of-home digital media, learn about SeeSaw’s services.
* “Adding out-of-home Digital Advertising Networks to the Marketing & Media Mix” – 2006 Profitable Channels LLC
