The Easiest Way to Plan, Buy and Measure Digital Place-Based Media Advertising
You have a national campaign to run.
You want to target multiple out-of-home venues across various cities, geos or DMAs. You have health clubs, college campuses, bars and restaurants in mind. But different venues are served by different networks. You know that planning, buying and measuring will be a nightmare. Not any more!
Now you can plan a digital place-based media advertising campaign that includes multiple venues and categories from various networks, using your browser, from a single source - SeeSaw Networks.
SeeSaw’s place-based digital video network offers more coverage, more choices, in more areas than any other digital video advertising alternative. But more than the most extensive, it’s also the best. That’s because SeeSaw has painstakingly created a campaign management solution specifically for advertisers and their agencies that sets the standard for how digital place-based media advertising is planned, bought and measured.
A Customized Network – Every time
Every campaign requires different thinking, different targets, different demographics and a different market focus. With SeeSaw Networks, you can customize the network to match your objectives. In fact, we make it efficient to buy digital place-based media advertising from multiple networks in one convenient, secure location. And with our Web-based service, SeeSawAds.com, you can manage your campaign using sophisticated targeting, planning and reporting capabilities.
Comprehensive Planning
With SeeSawAds.com, you can target your audience nationally, regionally and locally by using postal codes. You also can target your audience demographically by gender, by age and by household income. Just set your campaign objectives and SeeSaw’s Campaign Manager evaluates your goals, budget, timing and targets, and then optimizes it to suggest the best possible locations for your campaign. You can use the planning tool to view the venue specific traffic details and make appropriate tweaks. Once you are comfortable with the plan, you can reserve it, and so the system will hold the inventory, while you secure all necessary client sign-offs.
We offer the capability to store and organize current and previous campaigns and plans. You’ll never have to search through reams of paper to find your key campaigns again.
Automated Purchasing
In minutes and from a single source, you can now generate national campaigns.
Powerful Reporting
SeeSaw Ads lets you create a variety of useful reports to help you manage and measure the campaign. For instance, you can create a Campaign Weekly Run Status report and a Campaign To-Date report, as well as an End of Campaign Post Run Recap plus Ad Run Reports and Affidavits.
Integrated Research
SeeSaw offers campaign based research from Edison Research, a leading provider of consumer research with over 10,000 experienced interviewers to assess overall campaign effectiveness, including brand / ad awareness, attitude shifts, and changes in purchase intent. SeeSaw and Edison have worked together on several research projects with market leading brands across 6 vertical markets in over 20 venue categories.
Only SeeSaw makes it so easy to plan, buy and measure a national digital place-based media advertising campaign
