The World’s Most Extensive Network of Venues
The out-of-home digital media advertising market today is made up of hundreds of network providers in thousands of venues across the US, in multiple categories. New networks are emerging by the week – over 700 out-of-home digital media networks were launched in the past four years and five new networks in convenience stores, gas stations, malls, transit stations and office buildings were announced in the summer of 2006.
An advertiser who wants to create a national advertising plan across multiple categories has to contact each network provider individually to plan and buy spots. Each network may operate in a different geography across completely different category. There are no standards – each network may support different creative formats, offer different pricing and even provide a different set of metrics. As a result agencies have been challenged to include out-of-home digital media in their national advertising plans. Until recently.
SeeSaw delivers the broadest coverage possible by aggregating individual networks to create an extensive virtual national network of out-of-home digital media that blankets the country coast-to-coast and covers a broad range of categories including book stores, colleges and universities, travel centers, retail, grocery and bars & restaurants. As a result, SeeSaw can deliver the deepest audience reach possible for 18-34 demographics for out-of-home digital media.
One can now run a national campaign by planning and buying according to geography and demographic by contacting one company – SeeSaw Networks.
