The Most Extensive Network of Venues
The digital place-based media advertising market today is made up of hundreds of network providers in thousands of venues across the US, in multiple categories. New networks are emerging by the week – over 700 place-based digital video networks were launched in the past four years.
An advertiser who wants to create a national advertising plan across multiple categories has to contact each network provider individually to plan and buy spots. Each network may operate in a different geography across completely different category. There are no standards – each network may support different creative formats, offer different pricing and even provide a different set of metrics. As a result agencies have been challenged to include digital place-based video advertising in their national advertising plans. Until recently.
SeeSaw’s network delivers the broadest coverage possible by aggregating individual networks to create an extensive virtual national network of digital video advertising that blankets the country coast-to-coast and covers a broad range of categories including book stores, colleges and universities, retail, grocery and bars & restaurants. SeeSaw even provides exclusive access to venues frequented by Moms such as Ashley Furniture, MyGym, The Little Gym, JW Tumbles, Kidville, Underground Station, Journeys, Journeys Kids, Ecko Unlimited and Steve Madden, as well as carts at Safeway and Kroger. As a result, SeeSaw can deliver the deepest audience reach possible for 18-34 demographics for digital place-based video advertising. It can also provide integrate sponsorship at a venue that combines digital place-based video with non-video sponsorships such as posters, stamps and sampling to increase preference and ubiquity.
One can now run a national campaign by planning and buying according to geography and demographic by contacting one company – SeeSaw Networks.
