Strategy Institute Conference

Peter Bowen, the CEO of SeeSaw Networks, recently presented at the second annual ‘Building Your Successful Digital Signage Business Forum’ in Chicago at the Wyndham Northwest on Wednesday, November 15th at 9:30 AM. The title of the conference was “Maximizing your Profit Opportunity with one of the World’s Fastest Growing New Media”.

Peter presented one of the plenary sessions, titled, “Automating the Sales Process; new aggregator sales systems for the advertising-driven networks”. In his presentation, Peter identified a new sales model that focuses on aggregating digital networks together to form a broad and deep demographic rich national footprint, very attractive to media agencies planning national campaigns.

His premise was that offering broad and deep national coverage, providing the ability to do precise targeting, offering consistent metrics across the different venues, and delivering an easy to use, easy to execute system that enables media agencies to plan, buy and measure digital out of home media, will generate incremental profitable revenue for out of home digital media networks who participate in this affiliate network.

To get a copy of his presentation, please contact us.

To learn more about the event, click here