AlwaysOn Media Honors SeeSaw Networks as a Top 100 Private Media Company
SAN FRANCISCO – Jan. 18, 2007 – SeeSaw Networks has been named one of the Top 100 Private Companies by AlwaysOn Media. Being included on this list exemplifies SeeSaw’s leadership among its peers in innovation, market potential and investor value creation. At an event last night hosted by KPMG and AlwaysOn, Tony Perkins, founder and editor of AlwaysOn, honored companies disrupting traditional marketing, advertising, branding, and public relations industries.
SeeSaw Networks is the only out-of-home digital media company that makes it easy to plan, buy and measure advertising on the world’s most extensive network of digital venues.
“We are proud to be recognized as a driving force in the most significant shift in the media industry since the emergence of the Internet,” said Peter Bowen, chief executive officer of SeeSaw Networks. “AO recognizes that the next big transformation in media consumption will not take place in people’s homes, but where they are throughout the day. Out-of home digital advertising will have a major impact on the way brands interact with consumers.”
Until now, advertisers and media agencies have been hesitant to include out-of-home digital media in their campaigns because the marketplace is fragmented by more than 700 ad network platforms. Prior to SeeSaw, it has been nearly impossible for an agency or advertiser to plan a comprehensive, out-of-home digital media campaign across networks.
Jeff Dickey, co-founder of SeeSaw Networks, co-founder of DoubleClick and former senior vice president of PRN, explains, “SeeSaw aggregates available out-of-home digital media from our network of affiliates, offering a comprehensive national network across multiple markets and demographics. Our Web-based service, SeeSawAds.com utilizes consistent standards and metrics for planning, buying and measuring out-of-home digital advertising, which is unheard of today.”
The announcement precedes the AlwaysOn Media conference to take place Jan. 29-31 at the Mandarin Oriental Hotel in New York City. The event will feature high-level debates on which forces are most significantly disrupting user behavior and creating new opportunities in marketing, branding, advertising, and public relations.
About SeeSaw Networks
SeeSaw Networks is the only out-of-home digital media company that makes it easy to plan, buy, and measure the world’s most extensive network of venues. SeeSaw operates SeeSawAds.com which enables advertisers and agencies to customize campaigns across venues, markets, and demographics with unprecedented precision. With SeeSaw, advertisers can reach people where they are. SeeSaw Networks is led by senior executives with proven successes in media, consumer and technology industries. SeeSawAds.com is the flagship media service for SeeSaw. Out-of-home digital media networks, media buyers and advertisers who want to be among the first to influence this emerging medium should contact SeeSaw Networks at info@seesawnetworks.com.
SeeSaw Networks is headquartered in San Francisco. For more information on SeeSaw Networks, please visit www.seesawnetworks.com.
SeeSaw, SeeSaw Networks and SeeSawAds.com are trademarks of SeeSaw Networks Inc. All other company names, brand names and product names are trademarks of their respective holder(s).
