Mediaweek: Generational Shift in Media Habits
Advertisers must embrace change in order to draw new audiences
Now that blogging, YouTube and MySpace have made it possible for anyone to become a reporter, producer or social advisor, what used to be a frightening possibility for advertisers and marketers has become a startling reality.
Read the complete article at Mediaweek online.
About the authors
Jeff Dickey
Founder, Business Development
SeeSaw Networks
Jeff brings over 30 years of experience in the media and advertising industry to SeeSaw. Prior to SeeSaw, Jeff was SVP Business Development for PRN, Inc. - the largest digital signage network in the U.S. Jeff joined PRN as part of their acquisition of Impli Media – one of the first grocery digital signage networks - where he was President & CEO. Jeff was also the Chief Strategy Officer at Cambridge Technology and Advertising.com. At Advertising.com, Jeff was instrumental in the sale of the company to AOL. Jeff was also a founder and SVP Business Development for DoubleClick where he wrote the initial business plan and developed the advertising network for this pioneering Internet start-up. Jeff was a founder and President of Jadmar, Inc. - a specialty marketing company, and the founder, President & CEO of Alan Weston Communications - a multi-media company.
Jack Sullivan
Executive Vice President/Out-of-Home Media Director
Starcom USA
Jack Sullivan always looks outside the walls of the ordinary when developing creative out-of-home media contact points for Starcom USA—the Chicago-based media services agency responsible for connecting ad messages with the right consumer audiences. Sullivan has been a dedicated member of the OOH team since 1980, garnering over 26 years of experience working with such world-renowned marketers as McDonald’s, Miller, Nintendo, Kraft, Disney and Procter & Gamble. He is notably proud of the work his team delivered for Philip Morris during his 19 years working with the client.
One sign at a time, Jack is reconstructing the out-of-home media buying landscape. But no longer is OOH planning just about a billboard appropriately placed on the side of a highway. Jack is committed to creating custom planning for clients utilizing nontraditional mediums such as in-store, bar, video and cellphone. As director, Sullivan is responsible for managing the entire agency’s OOH planning, buying, production and trafficking for out-of-home advertising. He is quick to attribute the success of his plans to his loyal, hardworking team of veteran planners. Under Sullivan’s direction, the group has been reengineered and established as a strategy and investment powerhouse within the ad industry.
Having recently helped secure OOH buying responsibilities for General Motors in 2004, the team has sustained its momentum and now manages an impressive volume of OOH media expenditures. His drive to innovate outdoor consumer contact has led the agency to two Media Plan of The Year Awards from Mediaweek, and led to two Media All-Star designations by the magazine.
Sullivan earned a Bachelor’s degree in marketing from the University of Illinois, Champaign-Urbana in 1977. He went on to receive a Master’s in advertising from University of Illinois in 1979. He resides in Chicago with his wife and four children, Jack, Tara, Fisher and Charlotte. In his spare time, he’s likely found fixing things around the house or absorbing a good book.
