SeeSaw Networks Launches First Online Service to Plan, Buy and Measure Out-of-Home Digital Media
SeeSaw unveils the easiest way to reach people where they are
American Association of Advertising Agencies Tradeshow, LAS VEGAS – March 1, 2007 – SeeSaw Networks, the leading out-of-home digital media company, today launched SeeSawAds.com, the online service that allows media buyers and advertisers to plan, buy and measure out-of-home digital media across the U.S. For the first time, advertisers and media buyers can reach people where they are with customized out-of-home national advertising campaigns across different geographies, demographic groups and markets, all from a Web-based solution.
Until now, media buyers and advertisers have been challenged to include out-of-home digital media as part of their media plans due to the time, expense and complexity of creating a national media campaign with an ever-increasing number of out-of-home digital media networks.
“Given the fragmentation in the market, planning a national or regional out-of-home digital advertising campaign used to be a very complex process with no common set of standards and metrics,” said Peter Bowen, chief executive officer of SeeSaw Networks. “With SeeSawAds.com, advertisers and agencies can focus on reaching people where they are by planning and buying out-of-home digital media campaigns across an extensive national network with a single set of metrics. We are now providing a one-stop-shop marketplace for out-of-home digital campaigns.”
SeeSawAds.com was designed through an extensive six month customer-centered design process with national and regional media planners and buyers from the top agencies in the U.S. Direct input from buyers and planners was integrated into SeeSawAds.com, contributing to how users plan, buy and measure out-of-home digital media. SeeSaw is qualifying media agencies who have requested access to SeeSawAds.com for their out-of-home digital media planning needs.
Bob Martin, vice president, local media director at Universal McCann San Francisco, oversees outdoor media planning in the U.S. for Microsoft. “Digital outdoor and in-store video networks inherently offer advertisers many creative, audience-mindset and production-cost advantages. One-click scalability, however, was never one of them until now. SeeSaw enables us to target a broader audience within a very precise geography, or to reach a very narrow audience profile across many geographies.” For the launch of Microsoft Zune, video ads were placed on SeeSaw’s music store networks in order to reach the target audience with contextually relevant creative. The effort was Microsoft’s first to include out-of-home digital video media networks.
SeeSawAds.com currently delivers over 20 million weekly gross impressions across 10,000 venues including sports bars, restaurants, bookstores, music stores, college campuses, health clubs, grocery stores and travel centers to reach people where they are.
SeeSawAds.com in Action
SeeSaw integrates network inventory, demographic data, pricing and metrics from multiple networks to provide a single online destination and source for planning, buying and measuring out-of-home digital media campaigns. SeeSawAds.com enables users to target geographic markets and zip codes, multiple categories of venues and specific demographics to create a customized media plan complete with photographs and maps of the venues – within minutes. SeeSawAds.com does all the trafficking, measuring, reporting and commerce – freeing up agency time to create the most effective campaign strategies and compelling creative for their clients.
Visit SeeSaw Networks at the American Association of Advertising Agencies Tradeshow (AAAA) in Las Vegas now through March 2 at Booth 704 to see SeeSawAds.com in action.
About SeeSaw Networks
SeeSaw Networks is the only out-of-home digital media company that makes it easy to plan, buy and measure the most extensive network of venues. SeeSaw operates SeeSawAds.com, its flagship media service which enables advertisers and agencies to customize campaigns across venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can reach people where they are. SeeSaw Networks is led by senior executives with proven successes in media, consumer and technology industries. SeeSaw Networks is headquartered in San Francisco. For more information on SeeSaw Networks, please visit www.seesawnetworks.com.
SeeSaw, SeeSaw Networks and SeeSawAds.com are trademarks of SeeSaw Networks Inc. All other company names, brand names and product names are trademarks of their respective holder(s)
Press Contact:
Victoria Brown
A&R Edelman
650-762-2966
vbrown@ar-edelman.com
