SeeSaw Networks Partners with Alchemy to Improve Impact of Digital Media
Creative content produced by Alchemy helps advertisers implement effective out-of-home digital media campaigns
American Association of Advertising Agencies Tradeshow, LAS VEGAS – March 1, 2007 – SeeSaw Networks, the leading out-of-home digital media company, today announced its partnership with Alchemy to assist media planners using SeeSaw Networks with the creation of compelling content for dynamic digital signage. Alchemy’s expertise is in providing advertisers with content creation economies by adapting and re-purposing elements from existing video, graphics, text, photography, animation and audio to engage targeted audiences.
“As the dynamic digital signage industry surpasses the $1 billion mark, a fundamental requirement of its continued growth is improving the quality of content,” said Lyle Bunn, strategy architect at Alchemy. “SeeSaw and Alchemy’s partnership gives advertisers access to a combination of creative tools and an extensive network necessary to fully take advantage of what this market has to offer.”
Digital signage allows marketers to reach specific hard-to-reach demographics and profiles where they are, at venues such as health clubs, grocery stores and college campuses. By utilizing Alchemy’s creative expertise, advertisers can align their brand strategies with digital out-of-home media to cost-effectively drive their marketing strategies and objectives.
“Alchemy brings a high level of creative expertise to the marketplace. This expertise can be leveraged by marketers to capture and engage consumers where they are every day,” said Jeff Dickey, co-founder of SeeSaw Networks. “Appropriate editorial and creative content dramatically improves the impact of digital signage, benefiting advertisers, network operators and location providers alike. We are thrilled about working with Alchemy to further develop the impact of this exciting new media.”
As part of this partnership, Alchemy will provide its content creation expertise to ensure advertisers take full advantage of the unique capabilities of dynamic digital signage. Content presented in context will help advertisers maximize their achievement of display and engagement objectives. SeeSaw customers who choose to use Alchemy as their creative partner can be assured that their campaign will effectively reach their audience.
Best-of-breed companies such as Alchemy, working in concert with SeeSaw and its clients and affiliates will continue to raise the level of effectiveness of out-of-home digital media in brand and awareness building. Alchemy was recently honored with the “Best of the Best” award at the inaugural “Fourth Screen Awards for Dynamic Signage Content” in Las Vegas on February 21 as part of the Strategy Institute’s “Out-of-Home Digital Networks Content Strategies and Awards Summit.”
Visit SeeSaw Networks at the American Association of Advertising Agencies (AAAA) Tradeshow in Las Vegas now through March 2 at Booth 704 to see SeeSawAds.com in action.
About SeeSaw Networks
SeeSaw Networks is the only out-of-home digital media company that makes it easy to plan, buy and measure the most extensive network of venues. SeeSaw operates SeeSawAds.com, its flagship media service, which enables advertisers and agencies to customize campaigns across venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can reach people where they are. SeeSaw Networks is led by senior executives with proven successes in media, consumer and technology industries. SeeSaw Networks is headquartered in San Francisco. For more information on SeeSaw Networks, please visit www.seesawnetworks.com.
About Alchemy
Alchemy is part of St. Joseph Content, provider of integrated disciplines that include strategy, content production, creative design, photography, retail innovations, branded environments and way-finding. Alchemy specializes in content creation services and content-related consulting for dynamic digital signage. Alchemy’s strength is in adapting and re-purposing content elements such as video, graphics, text, photography, animation and audio to produce content suited to the unique capabilities of dynamic signage. Alchemy services provide high Return on Objectives (ROO) for marketers, advertisers, network operators and location providers. St. Joseph Content is a division of St. Joseph Communications, Canada’s largest privately owned communications company, with four business platforms in content, print, documents and media. For more information, visit www.stjoseph.com and www.alchemyinternational.com.
SeeSaw, SeeSaw Networks and SeeSawAds.com are trademarks of SeeSaw Networks Inc. All other company names, brand names and product names are trademarks of their respective holder(s).
Press Contact:
Victoria Brown
A&R Edelman
650-762-2966
vbrown@ar-edelman.com
