Interesting Facts About Out-of-Home Digital Advertising

by

SeeSaw Research

Spend across the industry in 2006 on out-of-home digital advertising:*
$1.2 billion	Total annual ad spend for out-of-home digital media.
20%	Annual growth rate for annual out-of-home advertising spend.
Spend by key brands in 2005 on out-of-home advertising:*
$49.9 million	McDonalds out-of-home spend for 2005.
$44.4 million	Cingular Wireless out-of-home spend for 2005.
$29 million	Verizon out-of-home spend for 2005.
$27.9 million	General Motors out-of-home spend for 2005.
$27.5 million	Anheuser-Busch out-of-home spend for 2005.
The brand that recently launched using out-of-home digital advertising as part of its media mix:
Microsoft’s Zune	As part of this launch, Microsoft used out-of-home digital video media networks for the first time by advertising on the SeeSaw network.
Media buyers and planners are driving the growth of out-of-home digital media:**
70%	The percentage of media buyers who believe that out-of-home digital media will be increasingly important for their clients to reach their media objectives.
86%	The projected use of out-of-home digital media by media buyers in 2007.
* Source: Source: Veronis Suhler Stevenson, TNS Media Intelligence Report,Universal McCann, Outdoor Advertising Association of America, IAB/PWC, Captivate Networks.
** Source: SeeSaw Networks’ Media Buyer Attitudes and Awareness Study, 2007.