Canadian Out-of-Home Digital Media Summit

Session: April 26, 2007 at 1:30 PM
Panel Discussion

Come and hear Peter Bowen, CEO of SeeSaw Networks, Terrance Kollman, President & CEO, Charter Digital Media and Jesse London, President Advertising Sales, Media Place discuss issues related to ad pricing structure.

In this session, the panel will review how OOH digital media networks and interactive OOH are providing important value to marketers and media companies and discuss various issues including:

• Is OOH digital media under-valued – is there an opportunity?
• Where does the CPM belong: $3–$15 – justify your recommendation
• Outlining the price/cost along a continuum of options
• How interactivity and targeting impact value and pricing

For more information on the event, click here http://www.strategyinstitute.com/042507_cdss07/dsp.php

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