Digital Signage Expo
May 16 & 17th - Chicago Navy Pier
Session: May 16, 2007. 12 noon to 1 PM
Join Jeff Dickey, Co-Founder of SeeSaw Networks, Inc, Laura Davis Taylor, Founder & Principal, Retail Media Consulting and Keith Roller, SVP Product Development and Professional Services, Symon Communications discuss “How to measure and leverage place-based digital media”
New media tools require new measurement techniques, but users don’t have to start from scratch. Panelists will discuss how successful internet media strategies can be adapted to help measure and leverage place-based digital media.
For more information on the event, click here
http://www.digitalretailingexpo.com/details.php
