Brand Activation Strategies Using Out-of-Home Media

Session: June 18, 2007 2:30 PM
Generational shift in media consumption: Dealing with the reality that the entire 16-24 age demographic may never know your brand – And what you can do about it

Panelist: Jeff Dickey, Co-Founder and Vice President of Business Development

There is a distinct possibility that an entire generation may never get to know the best brands of today. Some are calling it the “unbranded generation”. We all know that this demographic is a multi-tasking group in control of the ad message and yet some brands still don’t have a plan of action. Learn from this groundbreaking presentation that unless brands act now, it may be too late:

• The habits of this emerging generation
• Consumption patterns
• How to brand the “unbranded generation”
• Risk-management strategies
• Mechanisms and tactics to build brand equity

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