Interesting Facts About Out-of-Home Digital Advertising

by

SeeSaw Research

0%	Percent increase in ad spending in the print editions of newspapers in 2007 - Newspaper Association of America
3%	Percent increase in ad spending in 2007 over 2006 on the four largest national broadcast television networks - Universal McCann
1/3	How effective will TV advertising be in 2010 as compared to 1990 - McKinsey and Co.
25%	Percentage of all billboards that will be digital in five years - The Outdoor Advertising Association of America
20%	Percent annual growth in out-of-home digital media in 2007 - Veronis, Suhler, and Stevenson 2006 Communications Industry report.
10	Number of new out-of-home digital networks every month – Profitable Channels
60%	Percentage of all airport advertising impressions that are accounted for by frequent flyers (people who have taken four or more round-trip flights in the past year) – OAAA and Arbitron Research