SeeSaw Networks Adds Text Messaging to Out-of-Home Digital Advertising
Advertisers can now add measurable call-to-action on a cost per action basis
ad:tech, SAN FRANCISCO, April 25, 2007 – SeeSaw Networks, the leading out-of-home digital media company, announced support for advertisers and media buyers to integrate text messaging into their out-of-home digital media campaigns, making the medium more interactive. By providing people with a call to action using text messaging, advertisers can conduct turnkey promotions, contests and giveaways, as well as offer coupons and collect vital consumer data directly from their out-of-home digital ads.
“SeeSaw enables advertisers to easily interact with people where they are and measure the results,” Monte Zweben, chairman of SeeSaw Networks explained. “The next generation of interactive out-of-home digital ads appearing on screens in locations such as gas station pumps, bookstores, or grocery stores will have interactive capabilities designed to engage people in ways that did not exist for advertisers until recently.”
With the new service, SeeSaw will tightly integrate direct response with out-of-home digital media planning. “We’re excited about the ways SeeSaw is delivering innovation to the out-of-home digital media space,” said Greg Bruzelius of MJM Sports. “By adding integrated direct response tracking, SeeSaw enables advertisers to benefit from both the rich, engaging venues offered by MJM Sports, and the opportunity to create interactive campaigns with SeeSawAds.com.”
Text messaging is on the rise in the US. According to M:Metrics, 39.2 percent of cell phone users in the United States use text messaging and the number is growing. Among SeeSaw Networks’ digital signage partners, Border Billboards currently provides viewers the possibility to interact with their big digital billboards through SMS today.
The way it works
While planning an out-of-home digital media campaign with SeeSawAds.com, media planners and buyers will be able to select direct response options by specifying keywords to text to a short code as part of their campaign. By combining a call to action in advertising creative that references these inputs, media buyers can track the results of their campaign as people respond in real-time. The ability to plan a campaign with integrated direct response text messaging and closed-loop campaign reporting will be available this summer.
About SeeSaw Networks
SeeSaw is the most extensive network of out-of-home digital signage with over 10,000 venues nationally and growing. Through its network of affiliates, SeeSaw currently delivers 22+ million weekly gross impressions – more than most primetime TV spots at a fraction of the cost. SeeSaw operates SeeSawAds.com, a media service which enables advertisers and agencies to easily plan, buy and measure customized campaigns across venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can reach people where they are.
SeeSaw Networks is headquartered in San Francisco. For more information on SeeSaw Networks, please visit www.seesawnetworks.com.
SeeSaw, SeeSaw Networks and SeeSawAds.com are trademarks of SeeSaw Networks Inc. All other company names, brand names and product names are trademarks of their respective holder(s).
Press Contact:
Christel van der Boom
A&R Edelman
650-762-2948
Christel.vanderboom@ar-edelman.com
