Impart Media Group and SeeSaw Networks Partner to Accelerate Market Penetration for Digital Signage
This press release originally was posted on May 2, 2007 at Impart media group.
Companies to Integrate Platforms on Open Standards for Impetus Towards Creating
Universal Industry Access with Critical Mass in Fourth Screen Advertising
Seattle, WA – May 2, 2007 - Impart Media Group, Inc. (OTCBB: IMMG), a provider of
end-to-end networked digital signage solutions for the enhanced delivery of information, brand
marketing, merchandising, and advertising, and SeeSaw Networks, the leading out-of-home digital
media advertising company announced today a strategic partnership broadly encompassing
access to Impart’s qualifying network affiliates, coupled with technology collaborative efforts with
backend development and integration.
The two companies will collaborate on the integration of their platforms using open standards to
allow a seamless and efficient planning, buying and measuring of ad campaigns on Impart’s
networks (and competing networks) through SeeSawAds.com. Additionally, the partnership
provides SeeSaw access to the out-of-home digital signage networks that Impart operates in
places like airports, hotels and retail locations.
According to Impart’s President, Thomas C. Muniz, “The eventual ‘holy grail’ payoff in what we call
fourth screen advertising - where TV is the first screen, PC the second, cell phone the third, and
out-of-home digital media displays the fourth - will only be realized when we have interconnected
all digital signage networks with XML standardized media tagging, established common rules for
playback audit, adopted common methodologies in data metrics, and have enabled Web service-
based portals that simplify access and user experience for the ad buyer and the brands. Behind
the curtains and deep into the network data backend will reside the lucrative assets of our ad
server farms with relevant and abundant advertising inventory - providing utility, value, revenue
share, and transactional bang-for-dollar impact that only our collective industry can provide to
clients and their out-of-home audiences.”
Impart’s CTO, Todd Weaver, will spearhead the collaborative integration work with the innovative
SeeSaw development team. Impart IQ Ads on the backend automates ad serving across all digital
signage platforms, while SeeSawAds.com on the front-end allows media agencies to easily plan a
customized advertising campaign across an expanding network of affiliates with precise, relevant,
high-impact messages.
“SeeSaw and Impart together represent the DoubleClick of digital signage, as we both understand advertising and are respected and trusted by the traditional advertising community,” Mr. Muniz continued. “SeeSaw aggressively evangelizes the potential of the fourth screen, while simultaneously expanding its national reach with more network affiliates and increasing access to national ad inventory. SeeSaw empowers media buyers and planners with SeeSawAds.com, a Web-based solution for planning and executing out-of-home digital campaigns.”
Rocky Gunderson, vice president marketing and network development at SeeSaw Networks stated, “We see that advertisers are looking for new ways to interact with people and are looking to add out-of-home digital media to the advertising mix. Now that out-of-home advertising is becoming digital, this medium is primed to follow a growth trajectory similar to the Internet of a decade ago. For this to happen, it’s imperative that the industry utilize standard technologies and deliver a universal way to measure the media. We developed our platform based on open
standards to help expedite the process of integration and uniform measurement.” With the goal of extending the value of out-of-home media to advertisers and media agencies, Impart Media and SeeSaw will execute the strategic partnership over the next several months as both companies collaborate on joint technology sharing and development initiatives. To be added to our permanent mailing list, please email investor@impartmedia.com
About Impart Media Group, Inc.
Impart Media Group, Inc., headquartered in Seattle, Washington, U.S.A is a rapidly expanding digital signage leader in the emerging out-of-home (OOH), business-to-consumer media sector. The company’s mission statement: “We provide end-to-end networked digital signage solutions for the enhanced delivery of information, merchandising, brand marketing, and advertising.” The Company’s digital signage and interactive kiosk solutions consist of flat panel monitors, media players/servers, audio-video accessory components, enclosures/mounts/fixtures, web services, and enterprise software. The Company also provides consulting, design, integration, fabrication, assembly, IP connectivity, quality assurance, creative production, installation, onsite maintenance, web-data hosting, network monitoring and content management services throughout the United States (and in global markets through its authorized distributors). As a result of the Company’s acquisition of E&M Advertising, Inc. and its affiliates in February 2006, Impart Media Group, Inc. now provides offline and online, direct response advertising capabilities. The company is growing through an aggressive consolidation strategy of developing the most advanced solutions to create a broad, integrated one-stop communications media company focused on digital signage and networked interactive media product offerings for leading brands and environments in industries such as retail, grocery, banking, restaurants, leisure & hospitality, hotels, government, airports, and public transit spaces, among others. The company’s digital signage solutions enable the simultaneous delivery of video, stills, text, web, and animation content to a variety of remote audiences in real time, allowing for immediate customization of messages through a centralized network operations center or secure web portals. For more information, please visit www.impartmedia.com or call (800) 544-3343.
About SeeSaw Networks
SeeSaw is the most extensive network of out-of-home digital signage with over 10,000 venues nationally and growing. Through its network of affiliates, SeeSaw currently delivers 22+ million weekly gross impressions – more than most primetime TV spots at a fraction of the cost. SeeSaw operates SeeSawAds.com, a media service which enables advertisers and agencies to easily plan, buy and measure customized campaigns across venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can reach people where they are. SeeSaw Networks is headquartered in San Francisco. For more information on SeeSaw Networks, please visit www.seesawnetworks.com.
