Mediaweek: JetSet Joins SeeSaw Digital Sign Network
This article originally was posted on April 10, 2007 at Mediaweek.
by Katy Bachman
SeeSaw Networks, the new out-of-home digital media company, announced Tuesday that JetSet Media has joined its unwired network of digital signs. The addition of JetSet Media, which has digital signs in 57 private airport hangars throughout the U.S., increases the targetability of SeeSaw Networks to include the ultra wealthy consumer.
Earlier this year, SeeSaw Networks signed its first six affiliate companies, aggregating digital sign inventory from more than 10,000 lifestyle venues, targeting mostly younger demographics in a variety of venues.
The hard-to-reach group of high-net-worth individuals is growing at an annual rate of 8 percent, according to the 2006 Cap Gemini/Merrill Lynch World Wealth Report. JetSet Media reaches 1.5 million consumers with a net worth of $10 million or more, making its signs an ideal location for financial-services, real-estate, luxury goods and business-to-business advertisers.
“Corporate-owned jets have doubled over the past three years due to favorable tax benefits, so private jet travel is expected to keep climbing,” said George Kauffman, CEO of JetSet Media. “Reaching private air travelers during what is classically considered downtime is a great way to advertise. Digital signs provide the busy traveler with key information such as weather and stock results, while providing compelling brand messages in a comfortable environment.”
“SeeSawAds.com allows media agencies to easily plan a customized advertising campaign across our network of affiliates to reach the ultra wealthy with precise, high-impact messages for a fraction of the cost of traditional advertising,” said Peter Bowen, CEO of SeeSaw.
Across all the networks, SeeSaw offers more than 20 million weekly impressions, on par with many prime time TV programs, the company said.
