 |
| The newsletter that highlights innovation and trends in out-of-home digital media. |
Interesting Facts About Out-of-Home Digital Advertising
|
| 28% | Increase in ad spending on video advertising networks in 2006 – source PQ Media |
| 55% | Increase in ad spending on digital billboards and displays in 2006 - source PQ Media |
| 3% | Expected Percent increase in ad spending in 2007 over 2006 on the four largest national broadcast television networks - Universal McCann |
| 1,000,000 | Number of digital signage displays in 2009, up from 300,000 in 2006 – source InfoTrends/CAP Ventures |
| 33% | Effectiveness of traditional TV advertising by 2010 as compared to 1990, according to analysis by McKinsey and Co. The research predicts a 23% decline in TV ads viewed due to switching off; a 9% loss of attention to ads due to increased multitasking and a 37% decrease in message impact due to saturation. |
| 39% | Percentage of the people in 18-34 demographic that saw at least three movies in the last month in a movie theater – Arbitron research |
IN THIS EDITION
UPCOMING EVENTS
- Webinar: Creating Interactive Out-of-Home Digital Media Campaigns with SeeSawAds.com
June 20, 2007 at 9:00am PDT
Learn how to optimize your media mix with out-of-home digital media and how you can reach people where they are with SeeSaw Networks. - Brand Activation Strategies Using Out-of-Home Media
June 18th & 19th - New York
Session: June 18, 2007 2:30 PM "Automating the Buying Process: New Aggregator System For OOH Digital Ad Network Spends"
FAST FACT
SHARE INSIGHTS
