Digital Out-of-Home Media Awareness and Attitude Study - 2007 Full Report
Research Provided by: OTX
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Today, people are out and about, living their busy lives. Almost every day we see a new article or blog post about how difficult it is for advertisers to reach these highly mobile and time-starved people with traditional media.
To better understand how digital out-of-home media can be used to reach mobile consumers aged 18 years and above, SeeSaw Networks commissioned OTX , a global consumer research and consulting firm, to conduct primary research about the role digital out-of-home media plays in today’s media landscape. The study was designed to gain deeper insight into how people engage with and respond to digital signage advertising. A few of the questions that the study answers are:
- How effective is advertising on digital signs?
- Is digital out-of-home media a better way to engage people who are busy and difficult to reach?
- How does digital signage advertising compare to other media?
The results provide compelling evidence on why digital out-of-home media is a critical component of today’s media experience.
