SeeSaw Extends Network with Captive Audiences at Gas Stations and Veterinary Clinics
Pet lovers and people at the pump educated and entertained while waiting for service.
San Francisco, June 28, 2007 - SeeSaw Networks, the leading out-of-home digital media company, makes it easier to reach captive audiences with the addition of PetroTV and emebaVet to its extensive network of out-of-home digital media venues. Both signage networks deliver truly captive audiences as they wait at the gas pump with PetroTV or in a veterinary office with emebaVet.
The average convenience store customer waits at the pump for three to six minutes and PetroTV delivers a four-minute loop that is optimized for this customer dwell time. “Typically, people stare at the dollar count while they are refueling their cars. With our convenience store locations, digital screens give advertisers the opportunity to deliver a brand message to people when they are particularly receptive,” said Ethan Cheramie, chief executive officer at PetroTV.
Educational and entertainment content married with relevant advertising on out-of-home digital screens is an effective way to reach and more effectively engage audiences that tune out traditional and online advertising. With the rapid adoption of digital video recorders and online ad-blocking services, advertisers have a harder time reaching their audiences. In contrast, research by OTX¹ indicates that people find out-of-home digital media more entertaining and interesting than other media and would like to see more of it in the future.
Like PetroTV, emebaVet engages a captive audience through a veterinary network that reaches pet lovers with educationally focused programming. Forty-inch screens in the clinic lobby improve the waiting experience with content that instructs pet owners about pet care, informs visitors of other “while you are here” services and includes advertisements. A visitor frequently spends more than 17 minutes waiting in the lobby, offering advertisers the opportunity to deliver high-impact impressions.
“Whether you are a pet lover, a college student, an executive on the go or a busy mom, you are a captive audience while you wait,” said Peter Bowen, chief executive officer at SeeSaw Networks. “Advertising delivered where and when people are receptive to a brand’s message is more likely to engage and have a positive impact than advertising that can be easily tuned out or turned off with today’s technology.”
With the addition of PetroTV and emebaVet, SeeSaw Networks continues to aggregate the very fragmented out-of-home digital media space and is well on its way to reaching 100 million weekly gross impressions by early 2008, creating the scale required for advertisers and agencies to effectively reach national audiences. According to PQ Media², the world’s leading provider of alternative media econometrics, spending on alternative out-of-home advertising is expected to grow by 27.7 percent in 2007.
1. OTX, “Digital Signage Awareness Study 2006”
2. PQ Media, “Alternative Out-of-Home Media Forecast 2007-2011: Advertising Spending, Trends & Analysis”
About SeeSaw Networks
SeeSaw is the most extensive network of out-of-home digital media with over 10,000 venues nationally and growing. Through its network of affiliates, SeeSaw currently delivers 22+ million weekly gross impressions – more than most primetime TV spots at a fraction of the cost. SeeSaw operates SeeSawAds.com, a media service that enables agencies to easily plan, buy and measure digital signage. On SeeSawAds.com agencies customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can reach people where they are.
SeeSaw Networks is headquartered in San Francisco. For more information on SeeSaw Networks, please visit www.seesawnetworks.com.
About PetroTV
PetroTV is an outdoor digital media company operating a digital advertising network at convenience stores throughout the southern United States. Through its local and national partners, the company shows news, weather, entertainment, advertisements and community info to captive, on-the-go consumers via daylight readable LCD screens mounted on top of gas pumps. For more information, please call 800-PETROTV or visit www.petrotv.com.
About emebaVet
emebaVet is a customized, education system that uses real-time programming on high-definition LCD screens in Veterinary Hospitals throughout the United States. emebaVet includes specifics on products and services, human interest stories focused on animals/pets and general news and information. emebaVet offers a captive, targeted audience in waiting rooms, exam rooms and staff training areas. For more information, please call 877 581 4953 or visit www.emebavet.com.
