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| The newsletter that highlights innovation and trends in out-of-home digital media. |
Fast Facts About SMS Text Messaging
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| 40% | Percentage of the world’s people have an SMS capable phone. source: Portio Research, TRAI Report through Sept 2006 |
| 64.8b | # of SMS messages were sent in the US in the first six months of 2006, up 98.8% from 32.6 billion in the first six months of 2005. source: CTIA |
| 80% | % of AT&T Wireless subscribers have SMS capable phones. |
| 50% | % of adult Americans are highly favorable to technology including the use of text messaging and Internet capable phones. 31% are elite technology users, 20% are moderate users. source: The Pew Internet and American Life Project |
| ~50% | % of Generation Next (18-25 years) say that they have sent or received a text message in the past day. This is approximately double the proportion of those ages 26-40. source: Pew Research Center |
| $4.6b | $ in revenue for data services in Q1 2007, up 78 percent year-over-year. Mobile data services include: SMS, MMS, TV/Video, WAP, mobile content downloads, etc. source: Telephia |
| TIP | User text messaging responses are a quick, silent and fun way to engage with your customer. It is a fast and convenient way for mobile users to select and receive: information, alerts, electronic coupons, or participate in contests. |
UPCOMING EVENTS
- Advertising Week
Members of the SeeSaw team will be in New York during Advertising Week.
FAST FACT
64.8b
# of SMS messages were sent in the US in the first six months of 2006, up 98.8% from 32.6 billion in the first six months of 2005.
Source: CTIA
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