Advertising Week 2007
September 24th-28th - New York
Members of the SeeSaw team will be in New York during Advertising Week.
We will be at the following events during the week:
MIXX Conference & Expo - September 24-25
The MIXX (Marketing and Interactive Excellence) Conference and Expo, the Official Interactive Event of Advertising Week 2007, is the preeminent event for marketing and agency professionals and the publishers and technology firms who help drive their efforts.
OMMA Conference & Expo - September 24-25
2007 has been a watershed year for the media industry with online media becoming resurgent, and with its rise, new challenges have been brought to bear on traditional media and advertising models. The effect has been like two worlds with very different economic structures colliding into one. Digital agencies are taking the lead and are becoming the centerpieces of organizations ranging from Publicis to Microsoft. Traditional agencies – both media and creative – meanwhile are reshaping and reimagining themselves in a digital blueprint. The reason: Most media is becoming digital, meaning that most of the media and advertising content handled by Madison Avenue also is becoming digital.
