The newsletter that highlights innovation and trends in out-of-home digital media.

Interesting Digital Out-of-Home Advertising Facts

67%	Percent of the online search influenced by ads and slogans disseminated via offline channels – Jupiter Research
68.9m	Number of individuals aged 18-34 in 2006, representing 23.1% of the total U.S. population-a sizeable and diverse group – Mintel Group
$53,826	Average income of individuals 25-34 years old - Consumer Expenditure Survey, Bureau of Labor Statistics, Dept of Labor (2004-2005)
84%	% of income spent by the above individuals. High spending as a % of income makes them an attractive market. - Consumer Expenditure Survey, Bureau of Labor Statistics, Dept of Labor (2004-2005)
65m	Number of households with DVRs by 2011 – APM Marketplace
2.5h	Amount of hours the 18-34 age group spends per week reading newspapers. – Ipsos Reid
82%	Percentage of 18-34 year olds report that they are comfortable with new technologies. – Boston Globe, 2004 With increased penetration of DVRs and declining newspaper readership, brands need to find alternative means of reaching 18-34 year olds.

IN THIS EDITION

UPCOMING EVENTS

FAST FACT

68.9m

Number of individuals aged 18-34 in 2006, representing 23.1% of the total U.S. population-a sizeable and diverse group

Source: Mintel Group

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