SeeSaw Networks Enables Life Pattern Marketing to Mobile Millennials
Four new networks expand SeeSaw’s reach to 30 million weekly impressions at more than 16,000 digital signage venues
SAN FRANCISCO, Sept. 18, 2007 - SeeSaw Networks, an out-of-home digital media company, now enables Life Pattern Marketing to Mobile Millennials by reaching them in places they work, play and socialize including health clubs, college campuses, sports bars, retail stores, video rental stores, supermarkets and ATM machines. Today, SeeSaw announced four new partnerships with digital signage companies – Netpulse, Agency225, CSpot Networks and BRANDitTV – that have screens in locations frequented by Mobile Millennials, also known as Generation Y. SeeSaw’s network enables advertisers to reach this coveted audience at various times and locations throughout the day. The new additions increase SeeSaw’s weekly impressions to more than 30 million – putting SeeSaw’s advertising reach on par with an episode of American Idol.
Life Pattern Marketing is the practice of mapping the daily pattern of an audience’s typical life and weaving an advertising program through that pattern. For example, a Mobile Millennial leads an active life pattern including regular visits to health clubs, bars, restaurants and college campuses. Composed of approximately 76 million people born between 1978 and 2000, Mobile Millennials are the first generation to grow up in a digital world and have media habits that make it more difficult for advertisers to reach through traditional media. Through SeeSaw, advertisers use Life Pattern Marketing to reach Mobile Millennials in locations where they are receptive to relevant advertisements.
Through its growing affiliate partner relationships, SeeSaw makes it easy for advertisers to deliver Life Pattern Marketing campaigns that create the perception of brand ubiquity by reaching people during their work, play, and social routines. “It is getting harder for businesses to reach highly mobile people with a brand message using traditional media,” said Monte Zweben, co-founder and chairman of SeeSaw. “Life Pattern Marketing with digital out-of-home media allows advertisers to reach people by weaving a brand message into their everyday lives.”
“Through SeeSaw Networks, advertisers can reach people in multiple place-based environments like never before,” said Bryan Arp, president of Netpulse. “With a simple turn-key approach, advertisers have unparalleled access to Netpulse’s young health club audience through its Internet-TV touch-screens that get beyond Tivos and pop-up blockers.”
With Netpulse installations in eight of the top 10 fitness facility chains – including Crunch, YMCA and Gold’s Gym – advertisers reach this captive audience with a mix of entertaining and educational content and advertisements. Other networks that reach Mobile Millennials are BRANDitTV, which brings sports highlights to local sports bars and restaurants; Agency225, which manages content on screens at Movie Gallery and Hollywood Video stores; and CSpot Networks, which places screens on top of ATMs in convenience stores and travel centers.
SeeSaw also enables Life Pattern Marketing to alpha moms, business professionals and college students and will add new Life Patterns over the next few months. Additionally, marketers can create their own Life Pattern campaigns on SeeSawAds.com by either customizing the standard Life Pattern templates or creating a Life Pattern from scratch with SeeSaw’s media planning technology. For more information regarding Life Pattern Marketing, download the whitepaper at here.
About SeeSaw Networks
SeeSaw is the most extensive network of digital out-of-home media with more than 16,000 venues nationally and growing. Through its network of affiliates, SeeSaw currently delivers over 30 million weekly gross impressions – more than most primetime TV spots at a fraction of the cost. SeeSaw operates SeeSawAds.com, a media service that enables agencies to easily plan, buy and measure digital signage. On SeeSawAds.com agencies customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can reach people where they are.
SeeSaw Networks is headquartered in San Francisco. For more information on SeeSaw Networks, please visit www.seesawnetworks.com.
About Netpulse
Netpulse operates the largest network-based interactive media network in the health and fitness industry. The company provides innovative digital media products for health clubs that inform, motivate, entertain and manage communication with health club members while providing advertisers a captive audience of affluent, active-lifestyle consumers – an audience that is difficult to reach through traditional media. Netpulse’s interactive media products enable health club members to surf the web, watch personal TV, send e-mails and download fitness and music programs while they work out. Netpulse is a privately held company headquartered in San Francisco, Calif.
About Agency225
Point of Sale TV (pointofsaletv.com) is a division of Agency 225, pioneers of the digital signage marketplace. Starting in 1991, Agency 225 built the Blockbuster Entertainment Network into one of the most successful networks of its kind, directly responsible for rental and sales increase averaging 16 percent, as well as generating a new revenue stream via ad sales. Agency 225 offers a full turnkey digital signage solution for retailers, specializing in taking an ad agency strategic approach to creative and content production. For additional information, visit www.agency225.com or call 720.225.9035.
About BRANDitTV
BRANDitTV™ (formerly called Jukebox Sports Network) is a digital signage network providing public venues with a broad offering of sports and entertainment related programming and custom marketing services which enable their customers to reach in-venue consumers with new and innovative marketing messages, product engagements and advertisements.
Headquartered in San Diego, Calif., BRANDitTV service can be found at popular restaurants and sports bars throughout Southern California, Illinois and Michigan today with planned nationwide expansion slated for 2008. The company is unique in that it has a focus on licensing and producing premium content to enhance the entertainment value of the network. The company has partnered with Collegiate Images, LLC to license video content from top Division I schools such as Notre Dame, Michigan, USC, Ohio State and other traditional top 25 powerhouses in football and basketball. Additional content includes Extreme Sports from Planet X and a growing list of other entertaining content focused on the 21 – 39 demographic who frequent the venues subscribing to the BRANDitTV service.
About Cspot Networks
CSpot, LLC owns and operates The ATM ChannelTM and CSpot Networks. CSpot provides networked digital signage and management solutions to well established out-of-home consumer convenience channels. CSpot Alternative OOH Ad Networks provide brands and advertisers the opportunity to engage with their consumers where they are, on the go. For additional information, visit www.cspotnetworks.com.
