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SeeSaw Insights Newsletter - October 2007
The newsletter that highlights innovation and trends in out-of-home digital media.

Interesting Digital Out-of-Home Advertising Facts

by
SeeSaw Research

The following facts are findings from the SeeSaw Networks - OTX Digital Out-of-Home Media Awareness and Attitude Study 2007

SeeSaw has provided a summary of the research for download in the new research section of our website. We invite you to download a summary of the study results.

Additionally, if you’re interested in reviewing the complete findings from this ground-breaking study, contact a SeeSaw representative to schedule a presentation and delivery of the full report.

63% The percentage of adults who report that digital signage advertising catches their attention. – SeeSaw Networks - OTX Digital Out-of-Home Media Awareness and Attitude Study 2007
62% The percentage of adults who have seen digital signage advertising in the past 12 months. – SeeSaw Networks - OTX Digital Out-of-Home Media Awareness and Attitude Study 2007
6 The average number of different types of places where adults see digital signage during a week. – SeeSaw Networks - OTX Digital Out-of-Home Media Awareness and Attitude Study 2007
44% The percentage of adults who report that they pay “some” or “a lot” of attention to digital signage advertising. – SeeSaw Networks - OTX Digital Out-of-Home Media Awareness and Attitude Study 2007
36% The percentage of adults who report taking an action as the result of seeing digital signage advertising. – SeeSaw Networks - OTX Digital Out-of-Home Media Awareness and Attitude Study 2007
50% The percentage of adults with activated cell phones who report that they use text messaging. – SeeSaw Networks - OTX Digital Out-of-Home Media Awareness and Attitude Study 2007
 
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FAST FACT
6
The average number of different types of places that adults see digital signage advertising in during a week.
Source: SeeSaw Networks - OTX Digital Out-of-Home Media Awareness and Attitude Study 2007

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