SeeSaw Networks Joins Out-of-Home Video Advertising Bureau
OVAB Membership is SeeSaw’s most recent step towards making it easier for advertisers to plan, buy and measure digital signage advertising
SAN FRANCISCO – Nov. 7, 2007 – SeeSaw Networks, a media company offering the most extensive digital out-of-home media network, announced that it has joined the Out-of-Home Video Advertising Bureau. As a member of the industry organization, SeeSaw will work with the existing membership on the development of standards for the rapidly growing industry.
“Formalizing creative standards and streamlining the planning and buying process are major hurdles that face all media companies within this burgeoning industry,” said Bob Martin, vice president and group communications director for Universal McCann and member of OVAB’s advisory board. “Having digital outdoor’s foremost planning and buying tool as a core OVAB member will in turn help to expedite scalability and accountability – key priorities for agencies and clients.”
SeeSaw will work closely with other member companies to develop standards for how impressions are measured and to provide transparency into digital out-of-home campaigns. As an aggregator of digital signage networks, SeeSaw already collaborates with networks in retail, hospitality, airports, universities, medical offices, travel centers and other places where people are, as well as media agencies and out-of-home buying agencies on the integration of technology and processes.
“OVAB’s goals are strategically aligned with our objective of making digital out-of-home a part of the media mix for large brands and national advertisers,” said Peter Bowen, chief executive officer of SeeSaw Networks. “We see industry-wide standards as a requirement for adoption of the medium by the majority of advertisers. We’ll leverage our experience with measuring and planning across multiple networks to support OVAB in their mission to drive standards across the industry.”
“We are excited at the rate by which the organization is expanding and are pleased to have SeeSaw join our growing list of leading companies in the out-of-home video advertising industry,” said Kim Norris, president of OVAB. “With new networks entering the digital out-of home video market on a regular basis, creating standards for the industry is one of our highest priorities. We look forward to working with the entire membership to continue momentum around the development of solutions to drive the effectiveness of our medium.”
About SeeSaw Networks
SeeSaw is the most extensive network of digital out-of-home media with more than 16,000 venues nationally and growing. Through its network of affiliates, SeeSaw currently delivers over 30 million weekly gross impressions – more than most primetime TV spots at a fraction of the cost. SeeSaw operates SeeSawAds.com, a media service that enables agencies to easily plan, buy and measure digital signage. On SeeSawAds.com agencies customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can reach people where they are.
SeeSaw Networks is headquartered in San Francisco. For more information on SeeSaw Networks, please visit www.seesawnetworks.com.
About OVAB
Founded in 2007, the Out-of-Home Video Advertising Bureau (OVAB) represents leading out-of-home video networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, OVAB seeks to foster ongoing collaboration between agencies and out-of-home video advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of out-of-home video advertising. For more information, please visit www.ovab.org.
