 |
| The newsletter that highlights innovation and trends in out-of-home digital media. |
Interesting Holiday Shopper Facts
|
| $634 | The average amount of money spent by 16 to 24 year olds this holiday season, up 10% from last year – Media Post |
| $31.4B | Retail sales by the nation’s department stores in December 2006 – US Census Bureau |
| 2.5% | Projected percentage growth in 2007 for US holiday sales over 2006 - Clear Thinking, Inc. |
| 57% | The percentage of 18- to 24-year olds who report seeing digital out-of-home media in malls in the past week. – SeeSaw Networks - OTX Digital Out-of-Home Media Awareness and Attitude Study 2007 |
| 58% | The percentage of adults surveyed who report that they find digital out-of-home media unique. – SeeSaw Networks - OTX Digital Out-of-Home Media Awareness and Attitude Study 2007 |
SeeSaw has provided a summary of the research for download in the new research section of our website. We invite you to download the summary of the study results.
To gain an even further insight into the OTX Digital Out-of-Home Media Awareness and Attitude Study, contact a SeeSaw representative to schedule a presentation and delivery of the full report.
IN THIS EDITION
UPCOMING EVENTS
- AAAA 2008 Media Conference & Trade Show
March 5th - 7th, 2008 - Digital Signage Expo 2008
February 27 & 28, 2008
FEATURED RESEARCH
FAST FACT
$31.4b
Retail sales in billions of dollars by the nation's department stores in December 2006.
Source: US Census Bureau
SHARE INSIGHTS
