Ever wondered what buyers are spending around the holiday season? Curious how people react to digital signage at malls? Some interesting facts relating to retail and the holiday season.
| $634 |
The average amount of money spent by 16 to 24 year olds this holiday season, up 10% from last year – Media Post |
| $31.4B |
Retail sales by the nation’s department stores in December 2006 – US Census Bureau |
| 2.5% |
Projected percentage growth in 2007 for US holiday sales over 2006 - Clear Thinking, Inc. |
| 57% |
The percentage of 18- to 24-year olds who report seeing digital out-of-home media in malls in the past week. – SeeSaw Networks - OTX Digital Out-of-Home Media Awareness and Attitude Study 2007 |
| 58% |
The percentage of adults surveyed who report that they find digital out-of-home media unique. – SeeSaw Networks - OTX Digital Out-of-Home Media Awareness and Attitude Study 2007 |
SeeSaw has provided a summary of the research for download in the new research section of our website. We invite you to /get-it-now/?sku=SSN=OTX-0001b&title=Digital Out-of-Home Media Awareness and Attitude Study Complete Report&thank=http://www.seesawnetworks.com/thank-you-otx&excerpt=OTX conducted the Digital Out-of-Home Media Awareness and Attitude Study, research commissioned by SeeSaw to gain insight into how people engage with, and respond to, digital signage advertising in their daily lives. A SeeSaw representative will follow up on your request to present the research to your organization for additional insight on why digital out-of-home media has become a critical part of an advertisers’ media mix.”>contact a SeeSaw representative to schedule a presentation and delivery of the full report.
