Digital Signage Weekly: SeeSaw OOH Study
This article originally was posted on December 12, 2007 at Digital Signage Weekly.
By David Keene
The SeeSaw Networks– OTX Digital Out-of-Home Media Awareness and Attitude Study 2007 is complete. SeeSaw has provided a summary of the research for download in the new research section of their website. Some highlights from the SeeSaw Networks - OTX Digital Out-of-Home Media Awareness and Attitude Study 2007 include:
63%: The percentage of adults who report that digital signage advertising catches their attention.
62%: The percentage of adults who have seen digital signage advertising in the past 12 months. – SeeSaw Networks
6%: The average number of different types of places where adults see digital signage during a week.
44%: The percentage of adults who report that they pay “some” or “a lot” of attention to digital signage advertising.
36%: The percentage of adults who report taking an action as the result of seeing digital signage advertising.
50%: The percentage of adults with activated cell phones who report that they use text messaging.
