StartUp Beat: Ripple Expands Reach with SeeSaw Networks and CBS
This article originally was posted on January 18, 2008 at StartUp Beat.
1/18/08 – El Segundo-based Ripple, which delivers hyper-local content on flat screen panels in public locations, has announced two big partnerships that expand its network of public interactive screens and its advertising reach. The first is a deal with CBS Outernet, a division of CBS that runs in-store media networks and advertising in grocery stores nationwide. The company has also partnered with SeeSaw Networks, a San Francisco-based media company that offers a digital out-of-home media network advertising portfolio.
Ripple says its agreement with CBS Outernet will combine CBS’s national network of screens with Ripple’s “hyper-local” targeting capabilities in more than 1,500 spots in retail locations such as Borders, Coffee Bean & Tea Leaf, Jack In The Box and Tully’s. The company says the combined networks will reach more than 100 million viewers per month.
As a newly minted affiliate of SeeSaw networks, which enables companies to plan and execute “out-of-home” advertising though its partners, Ripple will now have access to SeeSaw’s portfolio of top-tier brand advertisers who will be able to feature their messages alongside Ripple’s network of geographically-targeted lifestyle content.
Ripple was founded in 2004.
