Digital Signage Insights: SeeSaw Adds 8 New Networks
This article originally was posted on February 12, 2008 at Digital Signage Insights.
By David Weinfeld
The SeeSaw portfolio is GROWING…Only a few weeks after announcing the addition of Ripple TV to its portfolio of digital signage network affiliates, SeeSaw is at it again. The Company has added 8 new networks to its fold.
PumpTop TV, a digital signage network on gas station pumps, leads the press release, increasing SeeSaw’s reach in a field currently dominated by Gas Station TV. SeeSaw has also added:
- The Casino Channel Network
- Acrosscut Media (hotels)
- HotSpot Network (information kiosks)
- LevelVision (college bookstores)
- Private Dental Network
- TMI C-Store Network
- Astralis (office buildings and hotels)
SeeSaw’s network now reaches people in 25 types of locations* including coffee shops, universities, restaurants, dental offices, and airports across more than 200 DMAs.
*Table represents the categories of screens delivered by SeeSaw’s network:
-ATMs, Executive Airports, Quick Serve Restaurants, Auto Service Centers, Gas Stations, Sports Bars, Bars & Restaurants, Grocery Stores, Travel Centers, Bookstores, Health Clubs University Campuses, Casinos, Hotels ,University Dormitories, Coffee Shops, Information Kiosks, US Border Crossings, Convenience Stores, Juice Bars, Veterinary Clinics, Dental Offices, Liquor Stores, Entertainment Stores, Office Buildings
SeeSaw boasts that:
The breadth of its network provides advertisers an unparalleled digital out-of-home media network to intercept people during their daily routines. Its rigorous network qualification process, uniform media standards and online media services make its network of networks the most efficient and effective solution for national digital out-of-home advertising campaigns. (via MarketWire)
While I must congratulate SeeSaw on its rapid expansion across a range of markets, I am still very curious as to what its “rigorous qualification process” entails. What happens when some of its partner networks go under (which a few will invariably do)?
I think that SeeSaw is making great strides for our industry, but they’re adding unproven networks by the truckload. Is this really the best way for the Company to grow? How many of these networks will still be in existence 3 - 5 years from now? I welcome any and all thoughts on this topic. If anyone can offer insights into SeeSaw’s qualification criteria, it would be greatly appreciated.
