Mediaweek: SeeSaw Networks Adds Eight New Affiliates
This article originally was posted on February 12, 2008 at MEDIAWEEK.
By Katy Bachman
SeeSaw Networks announced Tuesday it added eight new affiliates to its growing digital out-of-home media network.
Among the new affiliates are PumpTop TV Network (gas stations), the Casino Channel Network, Acrosscut Media (hotels), HotSpot Network (information kiosks), LevelVision (college bookstores), Private Dental Network (dental offices), TMI C-Store Network (convenience stores,) and Astralis (office buildings and hotels).
Since its launch a year ago, SeeSaw has simplified for national advertisers a highly fragmented segment of the out-of-home industry by aggregating 36 networks in 25 lifestyle locations and making them easy-to-buy using its online optimizer, SeeSawAds.com. The company now claims it delivers 35 million weekly gross impressions, more than a spot on the average of the top five prime time shows in 2007.
“SeeSaw has established a digital out-of-home media network with the national scale and impact that until recently only prime time television provided,” said Jack Sullivan, executive vp and media director for Starcom Worldwide.
