Digital Signage Today: SeeSaw Networks Adds 8 New Affiliates

This article originally was posted on February 13, 2008 at Digital Signage Today.

SAN FRANCISCO- SeeSaw Networks has added eight affiliates to its digital-signage network, which now comprises 36 networks in the United States.

According to a news release, PumpTop TV Network is one of SeeSaw’s new affiliates. PumpTop TV engages consumers while they pump gas by broadcasting advertisements mixed with news and entertainment, including local sports scores, news headlines, weather and real-time traffic maps.

SeeSaw also has added the Casino Channel Network, Acrosscut Media (hotels), HotSpot Network (information kiosks), LevelVision (college bookstores), Private Dental Network (dental offices), TMI C-Store Network (convenience stores) and Astralis (office buildings and hotels).

“The digital out-of-home advertising market is highly fragmented,” said Peter Bowen, chief executive of SeeSaw Networks. “SeeSaw simplifies this complex landscape by aggregating digital-signage inventory across multiple networks using a standardized set of media metrics.”

SeeSaw’s network now reaches people in 25 types of locations including coffee shops, universities, restaurants, dental offices and airports.