Digital Signage Insights: Major Media and SeeSaw Announcements Coincide
This article originally was posted on February 15, 2008 at Digital Signage Insights.
By David Weinfeld
I made note of SeeSaw’s addition of 8 new network affiliates earlier in the week, identifying PumpTop TV as the lead digital signage partner highlighted in the press release. PumpTop TV, a direct competitor of Gas Station TV, offers a network of 3,000 screens at major gas stations in Los Angeles, San Diego, San Francisco and Sacramento, Calif. rolling out to Phoenix next month and Dallas, Houston, New York, Chicago, Philadelphia and Boston later this year.
What’s interesting about PumpTop’s recent activity in aligning with SeeSaw is that it directly coincides with an announcement heralding the network’s partnership with ABC New Media.
ABC New Media has added national sales representation for PumpTop TV to its growing portfolio of place-based media sales networks, the company announced Thursday. The sales agreement expands ABC’s relationship with PumpTop TV, which carries a daily lineup of news and features from ABC News Now, a 24-hour news network. (via Mediaweek)
This is yet another example of an emerging digital signage network joining SeeSaw’s portfolio while gaining national advertising sales representation at the same. Ripple TV made a similar pact with CBS, whose announcement coincided with the press release highlighting the company’s addition to SeeSaw’s network of networks. Is this a trend, or just a coincidence? Does joining SeeSaw put you on the national media radar, or is it the other way around? I’m leaning toward the latter.
Adding another interesting twist to PumpTop TV and ABC’s partnership, is that ABC was the orginal lead content provider for Gas Station TV. GSTV has since switched to CBS. I guess one network’s loss is another network’s gain.
