The Web Outside: Your Favorite Bar…Inside Facebook? You bet.

This article originally was posted on April 15, 2008 at The Web Outside.

By Jayne Karolow

On the heels of another exciting partnership last week, LocaModa has joined forces with SeeSaw’s extensive out-of-home network to allow patrons to use their mobile phones to interact with digital screens in places like bars and coffee shops and have those interactions posted (in real time) to social networking sites like Facebook.

If you’re at ad:tech San Fran today, be sure to check out the demos for yourself in SeeSaw’s booth (#5679). If you’re web-bound, check out the screenshots of Zepp’s Bar below. The first screenshot shows part of an animated loop as displayed on a large OOH digital sign in a bar. The second image shows the interactions as they are fed directly (with patron opt-in) into Facebook (with Twitter integration soon to come).

A conversation in your favorite bar can now turn into an interactive online experience (and vice versa), pulling in your social graph with a simple, standard SMS.