Engaging Affluents with Digital Out-of-Home Media
Research Provided by: OTX
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This research summary provides insight into how Affluents engage and react to digital out-of-home media. With a household income over $100,000, Affluents are people who have the money to engage in high-end activities: traveling frequently, taking cruises, staying at nice hotels, and visiting exotic locales. They are more likely to have purchased luxury jewelry in the past year, buying fashionable products and services, and dressing more fashionably than most people.
The OTX Digital Out-of-Home Media Awareness and Attitude Study shows how Affluents perceive and respond to advertising on digital signs as well as characteristics of their lifestyles. For example:
- 61% of Affluents report that advertising on digital signage catches their attention, more than magazines, Internet, television, newspapers and radio
- Nearly 50% say that advertising on digital signage is interesting, higher than any other media
- 56% of Affluents find advertising on digital signage to be unique, significantly more than any other media
Interested in more research results on College Students? Download the data sheet.
Executive Summary and Full Report In addition to this Life Pattern segment, SeeSaw has provided the full report of the research. The full report includes the overall general adult study, all the life pattern segments and other attitudinal research about digital out-of-home media. Download your copy of the full report.
To accompany the full report, an executive summary of the research is also available. Download a summary of the study and learn how digital signage is the most effective way to catch people’s attention in today’s fragmented media landscape.
