Engaging Alpha Moms with Digital Out-of-Home Media
Research Provided by: OTX
PDF
Download
This research summary provides insight into how Alpha Moms engage and react to digital out-of-home media. Alpha Moms are defined as females between the ages of 35 and 54, and are parents or legal guardians of children. These moms have purchasing power, with an annual household income of $90,000 or more.
The OTX Digital Out-of-Home Media Awareness and Attitude Study shows how Alpha Moms perceive and respond to advertising on digital signs as well as characteristics of their lifestyles. For example:
- Digital signage advertising is the number one way to catch the attention of Alpha Moms with nearly 70% reporting that advertising on digital signage catches their attention
- 60% say that they find advertising on digital signage to be unique, more so than any other media
- More than half of Alpha Moms find digital signs to be informative
Interested in more research results on Alpha Moms? Download the data sheet.
Executive Summary and Full Report
In addition to this Life Pattern segment, SeeSaw has provided the full report of the research. The full report includes the overall general adult study, all the life pattern segments and other attitudinal research about digital out-of-home media. Download your copy of the full report.
To accompany the full report, an executive summary of the research is also available. Download a summary of the study and learn how digital signage is the most effective way to catch people’s attention in today’s fragmented media landscape.
