Engaging Business Professionals with Digital Out-of-Home Media
Research Provided by: OTX
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This research summary provides insight into how Business Professionals engage and react to digital out-of-home media. Business Professionals are between 25 and 55 years old. At work, they are business decision makers such as C-level or VP-level executives, directors, department heads; or professionals like managers, supervisors; or other professionals/professional specialists for example, physicians, attorneys, engineers, or technicians.
The OTX Digital Out-of-Home Media Awareness and Attitude Study shows how Business Professionals perceive and respond to advertising on digital signs as well as characteristics of their lifestyles. For example:
- 71% of Business Professionals are aware of digital signage advertising, compared to 62% of general adults
- Over two-thirds of Business Professionals report that advertising on digital signage catches their attention, significantly higher than any other media
- More than half say that they use text messaging, and 23% respond to text messages about special events
Interested in more research results on College Students? Download the data sheet.
Executive Summary and Full Report In addition to this Life Pattern segment, SeeSaw has provided the full report of the research. The full report includes the overall general adult study, all the life pattern segments and other attitudinal research about digital out-of-home media. Download your copy of the full report.
To accompany the full report, an executive summary of the research is also available. Download a summary of the study and learn how digital signage is the most effective way to catch people’s attention in today’s fragmented media landscape.
