Engaging College Students with Digital Out-of-Home Media
Research Provided by: OTX
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This research summary provides insight into how College Students engage and react to digital out-of-home media. College Students are 18- to 34-year-olds who attend junior college, college, university, or graduate school. They are a media-aware group, with TV, magazines, digital signage and radio topping the list of media where they pay attention to advertising. This group has purchasing power: they are more likely than general adults to have taken an exotic vacation and to have stayed in nice hotels, possibly during spring or summer breaks from classes.
The OTX Digital Out-of-Home Media Awareness and Attitude Study shows how College Students perceive and respond to advertising on digital signs as well as characteristics of their lifestyles. For example:
- 75% say that they have seen ads on digital signage in the last 12 months
- College students report that digital signage advertising is second only to television in its entertainment value
- College Students find digital signage advertising more unique than other media with 60% reporting that digital signage advertising is unique
- 73% of college student utilize text messaging on a regular basis
Interested in more research results on College Students? Download the data sheet.
Executive Summary and Full Report
In addition to this Life Pattern segment, SeeSaw has provided the full report of the research. The full report includes the overall general adult study, all the life pattern segments and other attitudinal research about digital out-of-home media. Download a summary of the study and learn how digital signage is the most effective way to catch people’s attention in today’s fragmented media landscape.
