Engaging Families on-the-go with Digital Out-of-Home Media
Research Provided by: OTX
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This research summary provides insight into how Families On-the-Go engage and react to digital out-of-home media. Families On-the-Go include a parent or legal guardian of a child and have at least one child in the household. This group leads an active lifestyle with a focus on the family and they have high awareness of digital signage advertising. Top leisure activities included attending a sporting event, taking a road trip, and attending a music concert.
The OTX Digital Out-of-Home Media Awareness and Attitude Study shows how Families On-the-Go perceive and respond to advertising on digital signs as well as characteristics of their lifestyles. For example:
- Over two-thirds of Families On-the-Go are aware of digital signage advertising
- 62% report that advertising on digital signage catches their attention, making it the number one media for this measure
- 51% report that digital signage advertising is entertaining, making it second only to television
- 48% rent videos on a monthly basis and 38% have attended a movie in the past month
Interested in more research results on College Students? Download the data sheet.
Executive Summary and Full Report In addition to this Life Pattern segment, SeeSaw has provided the full report of the research. The full report includes the overall general adult study, all the life pattern segments and other attitudinal research about digital out-of-home media. Download your copy of the full report.
To accompany the full report, an executive summary of the research is also available. Download a summary of the study and learn how digital signage is the most effective way to catch people’s attention in today’s fragmented media landscape.
