Engaging Hispanic Families with Digital Out-of-Home Media
Research Provided by: OTX
PDF
Download
This research summary provides insight into how Hispanic Families engage and react to digital out-of-home media. Hispanic Families include a parent or legal guardian of a child and have at least one child in the household. Thirty-seven percent say they always try to set an example for other family members, and most of the daily decisions revolve around the family. They enjoy renting and going to movies, they also enjoy purchasing fashionable products.
The OTX Digital Out-of-Home Media Awareness and Attitude Study shows how Hispanic Families perceive and respond to advertising on digital signs as well as characteristics of their lifestyles. For example:
- 72% of those surveyed say that they have seen advertising on digital signage over the last 12 months, compared with 62% of general adults
- Nearly 60% find digital signage advertising to be entertaining on par with television advertising
- Over half of the Hispanic Families surveyed rent a movie on a monthly basis
Interested in more research results on College Students? Download the data sheet.
Executive Summary and Full Report In addition to this Life Pattern segment, SeeSaw has provided the full report of the research. The full report includes the overall general adult study, all the life pattern segments and other attitudinal research about digital out-of-home media. Download your copy of the full report.
To accompany the full report, an executive summary of the research is also available. Download a summary of the study and learn how digital signage is the most effective way to catch people’s attention in today’s fragmented media landscape.
