Engaging Mobile Millennials with Digital Out-of-Home Media
Research Provided by: OTX
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This research summary provides insight into how Mobile Millennials engage and react to digital out-of-home media. Mobile Millennials are 18- to 34-year-olds with purchasing power and are major consumers of media and entertainment. They also tend to take exotic vacations and cruises. Out and about, Mobile Millennials attend sporting events and often go to a bar or restaurant with family and friends. They also like to attend plays and music concerts.
The OTX Digital Out-of-Home Media Awareness and Attitude Study shows how Mobile Millennials perceive and respond to advertising on digital signs as well as characteristics of their lifestyles. For example:
- 75% of Mobile Millennials are aware of digital signage advertising, compared with 62% of general adults
- Over half of Mobile Millennials report that digital signage advertising is interesting, putting it in the top tier of media that they consider interesting
- 68% use text messaging regularly, compared to 50% of general adults
- 8 out of 10 Mobile Millennials visit a bar or restaurant on a monthly basis
- 72% of Mobile Millennials report that Internet advertising is annoying
Interested in more research results on College Students? Download the data sheet.
Executive Summary and Full Report In addition to this Life Pattern segment, SeeSaw has provided the full report of the research. The full report includes the overall general adult study, all the life pattern segments and other attitudinal research about digital out-of-home media. Download your copy of the full report.
To accompany the full report, an executive summary of the research is also available. Download a summary of the study and learn how digital signage is the most effective way to catch people’s attention in today’s fragmented media landscape.
