Engaging Moviegoers with Digital Out-of-Home Media
Research Provided by: OTX
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This research summary provides insight into how Avid Moviegoers engage and react to digital out-of-home media. Avid Moviegoers are 18- to 55-year-olds who attend movies more than once a month and enjoy all film genres. They are image-conscious people who like to socialize, choosing public activities and events away from the home more than general adults.
The OTX Digital Out-of-Home Media Awareness and Attitude Study shows how Avid Moviegoers perceive and respond to advertising on digital signs as well as characteristics of their lifestyles. For example:
- 74% of Avid Moviegoers are aware of digital signage advertising
- 58% of Avid Moviegoers report that they pay some or a lot of attention to digital signage advertising
- Over half of Avid Moviegoers report that they find digital signage advertising entertaining
- Of those surveyed, nearly 75% rent a movie on a monthly basis
Interested in more research results on College Students? Download the data sheet.
Executive Summary and Full Report In addition to this Life Pattern segment, SeeSaw has provided the full report of the research. The full report includes the overall general adult study, all the life pattern segments and other attitudinal research about digital out-of-home media. Download your copy of the full report.
To accompany the full report, an executive summary of the research is also available. Download a summary of the study and learn how digital signage is the most effective way to catch people’s attention in today’s fragmented media landscape.
