Engaging Nightlifers with Digital Out-of-Home Media
Research Provided by: OTX
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This research summary provides insight into how Nightlifers engage and react to digital out-of-home media. Nightlifers may work hard during the day, but they like to play at night. These are Americans who like to go out and have a good time. They have active social lives and visit restaurants, bars, sports bars, and casinos. They like being the first to know about the best new products and services, and pride themselves on being a source of information for friends and family.
The OTX Digital Out-of-Home Media Awareness and Attitude Study shows how Nightlifers perceive and respond to advertising on digital signs as well as characteristics of their lifestyles. For example:
- 70% of Nightlifers are aware of digital signage advertising
- 65% report that advertising on digital signage catches their attention
- 62% use text messaging on a regular basis and report responding to offers for contests, ringtones and special events
Interested in more research results on College Students? Download the data sheet.
Executive Summary and Full Report In addition to this Life Pattern segment, SeeSaw has provided the full report of the research. The full report includes the overall general adult study, all the life pattern segments and other attitudinal research about digital out-of-home media. Download your copy of the full report.
To accompany the full report, an executive summary of the research is also available. Download a summary of the study and learn how digital signage is the most effective way to catch people’s attention in today’s fragmented media landscape.
