Engaging Teens with Digital Out-of-Home Media
Research Provided by: OTX
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This research summary provides insight into how Teens engage and react to digital out-of-home media. Teens are young people between the ages of 13- and 17-years-old. They comprise a very social, image-conscious group. A quarter of them (26% vs. 9% of general adults) say that they would pay more for a product that is consistent with the image they want to convey. Many say that they like to go to events like music concerts and sporting events (45% vs. 23% of general adults).
The OTX Digital Out-of-Home Media Awareness and Attitude Study shows how Teens perceive and respond to advertising on digital signs as well as characteristics of their lifestyles. For example:
- 70% report that they have seen advertising on digital signage in the past 12 months
- 55% of the teens surveyed have taken action after seeing an advertisement on digital signs, compared to 36% of general adults
- 59% of Teens reported that they found television advertising to be annoying
- Nearly two-thirds of Teens report that they use text messaging, and are interested in receiving offers regarding music, ring tones, games and music videos
Interested in more research results on College Students? Download the data sheet.
Executive Summary and Full Report In addition to this Life Pattern segment, SeeSaw has provided the full report of the research. The full report includes the overall general adult study, all the life pattern segments and other attitudinal research about digital out-of-home media. Download your copy of the full report.
To accompany the full report, an executive summary of the research is also available. Download a summary of the study and learn how digital signage is the most effective way to catch people’s attention in today’s fragmented media landscape.
