Engaging Young Urban Professionals with Digital Out-of-Home Media
Research Provided by: OTX
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This research summary provides insight into how Young Urban Professionals engage and react to digital out-of-home media. Young Urban Professionals are between the ages of 25 and 34. They have influential positions at work, and are business decision-makers such as C-Level or VP-level executives, and directors; business professionals like managers or supervisors; or other professional/professional specialists for example doctors, physicians, attorneys, engineers, or technicians.
The OTX Digital Out-of-Home Media Awareness and Attitude Study shows how Young Urban Professionals perceive and respond to advertising on digital signs as well as characteristics of their lifestyles. For example:
- 76% of those surveyed say that they have seen advertising on digital signage over the last 12 months, compared with 62% of general adults
- 65% report that advertising on digital signage catches their attention
- Over 60% say that they find advertising on digital signage to be unique
- Nearly 75% of Young Urban Professionals use text messaging on a regular basis
Interested in more research results on College Students? Download the data sheet.
Executive Summary and Full Report In addition to this Life Pattern segment, SeeSaw has provided the full report of the research. The full report includes the overall general adult study, all the life pattern segments and other attitudinal research about digital out-of-home media. Download your copy of the full report.
To accompany the full report, an executive summary of the research is also available. Download a summary of the study and learn how digital signage is the most effective way to catch people’s attention in today’s fragmented media landscape.
