SeeSaw Reaches Sports Fans With Four New Networks
Digital video advertising reaches sports fans at bars, restaurants, casinos, racing tracks, health clubs, college campuses and sporting events
SAN FRANCISCO, Sept. 24, 2008 – SeeSaw Networks, a digital video advertising company, today announced partnerships with four additional networks that reach sports fans across the country. With the addition of OnSite Network, ONTrack, The Bar Network and a national sports event network, SeeSaw has extended its network of places where people go to deliver nearly 60 million impressions a month to sports fans at bars, restaurants, sports bars, casinos, horse racing tracks, health clubs, college campuses or at large sporting events.
“SeeSaw’s scale and ability to target behavioral patterns provides an excellent new opportunity for marketers to engage the right consumers,” Jack Sullivan, senior vice president and out-of-home activation director at Starcom USA. “We are now able to better comprehend a consumers’ consumption of media in their active daily lives, and reach them while they are engaged in relevant activities that impact purchase decisions.”
Through its growing network of affiliates, SeeSaw provides the scale and relevant settings that national advertisers require for digital video advertising campaigns. With more than 40 affiliate networks, SeeSaw enables advertisers to reach a “life pattern” such as sports fans, across many contextually relevant locations. Research from OTX indicates that people see digital video advertising outside their home and office in six to eight different types of places during their weekly routines.
SeeSaw’s new affiliates uniquely reach sport enthusiasts. OnSite engages sports fans by ‘wrapping’ live, high-definition network TV sports programming with interactive sports games and content. ONTrack reaches horse racing aficionados at locations like the sports book at the Bellagio and other casinos across North America or directly at race tracks & off-site wagering locations across the country. The Bar Network offers infotainment on 50” plasma screens in high-end bars and lounges. The sports event network reaches fans while they are at sporting events such as National Football League games, Major League Baseball games and NASCAR races via the world’s largest airborne video screen on a blimp.
“Our four new partners together with SeeSaw’s existing vast inventory of bars, restaurants, sports bars and health clubs intercept sports enthusiasts in their life patterns. This offers advertisers an effective way to reach them when they are receptive and highly engaged,” said Peter Bowen, chief executive officer of SeeSaw Networks. “Our goal is to expand the way brand managers think about effectively reaching their consumers. SeeSaw not only provides the scale and breadth to deliver a brand’s message, it allows marketers to reach their consumers in a far more precise and efficient way – while they’re engaged in relevant activities.”
About SeeSaw Networks
SeeSaw Networks delivers advertising in places where people go in their daily lives – places like gas stations, coffee shops, grocery stores, and health clubs. SeeSaw reaches more people in more places than any other digital video network. With over 40 digital signage networks across 30 different types of locations SeeSaw is the most extensive national digital video network with over 26,000 venues nationally and growing. SeeSaw delivers over 50 million weekly gross impressions — more than primetime TV spots at a fraction of the cost. SeeSaw operates SeeSawAds.com, a media service that enables agencies to easily plan, buy and measure digital signage. On SeeSawAds.com, agencies customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their daily life patterns where they work, play and socialize.
For more information on SeeSaw Networks, please visit www.seesawnetworks.com.
About OnSite Network
OnSite Network, Inc. is a rapidly growing digital out-of-home video network
designed to reach sports fans, young adults, and on-the-go consumer segments in independently-owned sports bars and leading sports-oriented restaurant chains nationwide. Using its OnSite Edge™, OnSite turns on audiences by converging commercial TV programming with engaging content, interactive sports games, SMS-text campaigns, advertising and venue marketing. Visit www.osn.net.
About ONTrack
ONTrack offers advertisers a dedicated, targeted audience of high income and education in an uncluttered, high-impact environment. Horse racing offers thousands of races per year delivered in locations throughout North America. ONTrack has aggregated 1,100 locations, including casinos, and 66,000 screens to form a new and exciting network with a prime and loyal audience of more than 83 million adults and an additional audience of more than 15 million people who view ONTrack through online video streaming. For more information, visit www.ontnetwork.com.
About the Bar Network
The Bar Network, targeted at high-end bars and lounges in Manhattan, offers a dedicated in-bar infotainment network that displays on 50-inch, tri-panel high-definition LCD displays and conforms to any bar environment. Bar patrons are an untapped audience and 75 percent of them are in the coveted 21 to 34 year-old demographic. The Bar Network runs dynamic content that simultaneously engages patrons while promoting brand awareness. For more information, visit www.thebarnetwork.tv.
Kickstart Consulting, for SeeSaw Networks
Laurie Gibson
lgibson@kickstartconsulting.com
1-650-969-0764
