SeeSaw Reaches Health-Conscious People On the Go With Five New Networks

Industry’s First Comprehensive Health and Wellness Network Let Advertisers
Reach Audiences Primed to Receive Healthy Messaging

SAN FRANCISCO, Oct. 29, 2008 - SeeSaw Networks, a media company offering the most extensive network of place-based digital video advertising, today announced new partnerships with five health and wellness networks. These networks are uniquely positioned to help advertisers connect with their target customers in locations where they are most likely to be receptive to messaging related to health and wellness. With these new networks, including Wellness Health Education Network, Medlink TV™, NobelVision Network, and Sports Retail Network and Sports Fitness Interactive, SeeSaw now has over 3,500 health and wellness locations delivering more than 16-million weekly gross impressions at medical offices, health clubs, dental offices, grocery and health food stores, juice bars and other related locations.

“Placed-based digital video advertising provides advertisers with a powerful opportunity to target audiences in contextually relevant environments where they are more receptive to messaging,” said David Matera, CEO and Co-Founder of OOH Pitch and a new company, Digital Hive, that specializes in planning and buying media that reaches the increasingly mobile digital consumer. “SeeSaw aggregates together different digital video networks that reach consumers when they are in a health state-of-mind which simplifies the selection and buying process for us while also keeping informed of new network opportunities.”

Each of the new health and wellness networks provides engaging ways to reach health-conscious people. WHEN, the Wellness Health Education Network, provides unique educational content –current health-related news, intriguing health facts, and tips – along with each facility’s own messaging and advertising in a national network of fitness facilities. Medlink TV™ works with physicians to provide thought provoking, entertaining and informative healthcare related programming in doctors’ waiting rooms. The NobelVision Network delivers patient education and entertainment in dental reception rooms during office hours, and continuing education for doctors and staff after hours. The Sports Retail Network recently launched The Golf Network, which reaches consumers at golf and outdoor recreation point-of-sale locations. Sports Fitness Interactive delivers innovative video and mobile solutions to leading fitness and sports apparel venues.

SeeSaw provides the industry’s most comprehensive place-based digital video advertising solution, through its extensive affiliate partner network and its proprietary campaign planning and optimization technology. With over 40 affiliate partners, SeeSaw enables advertisers to plan a single media buy on par with the scale of national TV, across a complete ’life pattern’ to reach consumers engaged in related behavioral patterns.

“SeeSaw allows advertisers to intercept health conscious people in their daily routines,” said Peter Bowen, CEO and co-founder of SeeSaw. “Never before has it been so easy and cost effective for advertisers to reach such large numbers of highly receptive consumers.”
About the New Health and Fitness Networks:

WHEN®: The Wellness Health Education Network provides information, education, and advertising to consumers through a national network of fitness facilities. WHEN offers advertisers multiple ways to convey their message – standard ads, sponsored content, as well as literature distribution – enabling advertisers to reach health-conscious consumers in an uncluttered environment at a time when their health and wellness is top-of-mind. Visit http://www.whennetwork.com/.
MedLink TV™: Endorsed by some of the country’s largest medical societies, MedLink TV is deployed in the waiting rooms of medical offices and clinics across the country, comprising one of the foremost out-of home broadcast networks. Offered by parent company MedLink International, Inc. (OTCBB:MLKNA), a leading healthcare IT company, MedLink TV strives to provide patients with thought provoking, entertaining and informative healthcare related programming. MedLink TV™ offers advertisers a unique channel and innovative approach to reaching a captive audience of consumers, in the waiting rooms of physician offices and outpatient clinics, while they wait for medical visits and procedures. Visit http://www.medlinkus.com.
NobelVision Network: a customized channel of dental healthcare information specifically designed to educate the patients of Nobel Biocare’s customers on their dental options by delivering quality educational, informational and entertainment segments via an IP-based, networked narrowcast system. Presented on large flat-panel screens installed in dental offices, the NobelVision Network provides a unique opportunity for advertisers and content partners to market their products and services to a targeted, health conscious audience with known demographic and statistical data. Visit http://www.NobelVision.com.
Sports Retail Networks (SRN): With the launch of The Golf Network, SRN has become the leading place-based multi-media provider in the sports, fitness, and health sectors. SRN provides a unique platform for advertisers and retailers to harness the power of Out of Home (OOH) multimedia. This platform reaches highly targeted customers at the point of sale, where consumers’ purchasing decisions are most susceptible to influence. Visit http://www.sfnsports.com/.
Sports Fitness Interactive (SFI): With the help of interactive technology provider eyemagnet, Sports and Fitness Interactive (SFI) will deliver an innovative advertising platform for athletic, sports and fitness related brands. SFI has had strong interest from top tier sports brands interested in advertising within this highly competitive retail environment, engaging campaigns will be delivered with a strong mobile focus. A unique mobile and digital signage application created by eyemagnet, OnDemand TV, will be rolled out to preferred networks, the first being TAF TV, the network of screens installed in specially selected Athletes Foot stores. Visit http://www.sfinteractive.tv

About SeeSaw Networks
SeeSaw Networks delivers advertising in places where people go in their daily lives – places like gas stations, coffee shops, grocery stores, and health clubs. SeeSaw reaches more people in more places than any other digital video network. With over 40 digital signage networks across 30 different types of locations, SeeSaw is the most extensive national digital video network with over 26,000 venues nationally and growing. SeeSaw delivers over 50 million weekly gross impressions — more than primetime TV spots at a fraction of the cost. SeeSaw operates SeeSawAds.com, a media service that enables agencies to easily plan, buy and measure place-based digital video advertising. On SeeSawAds.com, agencies customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their daily life patterns where they work, play and socialize.
For more information on SeeSaw Networks, please visit www.seesawnetworks.com.

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Kickstart Consulting, for SeeSaw Networks
Laurie Gibson
lgibson@kickstartconsulting.com
1-650-969-0764