SeeSaw Expands Reach in New York with Three New Networks
New Networks Reach Commuters, Business Professionals and Tourists
SAN FRANCISCO, December 9, 2008 – SeeSaw Networks, a media company offering the most extensive network of place-based digital video advertising, today announced new partnerships with three transit related digital media networks in New York. Combined, these networks add more than 1,000 new locations touching New Yorkers during their busy day, expanding on SeeSaw’s mission to enable advertisers to intercept target audiences in their daily routines.
The new networks, Showcase Media Group, the Affinity Ferry Network and City 24/7, which add taxis, ferry terminals and train stations to SeeSaw’s already extraordinary reach within the New York market, will enable advertisers to intercept commuters, business professionals and tourists in their daily routines. Coupling these new locations with SeeSaw’s other metro New York locations such as bars, health clubs, retail stores, cafes and restaurants, enables advertisers to grab New Yorker’s attention not only on their way to and from work, but also while they’re out having fun, shopping, socializing and working out.
SeeSaw’s behavioral marketing approach encourages advertisers to run digital video ads in places where people go during their daily lives. By running ads across a variety of places where an advertiser’s target audience goes, the frequency of exposure to ads creates a perception of ubiquity for a brand and increases the likelihood of reaching people in-market for a product or service. Research from OTX, a global consumer research and consulting firm, shows that place-based digital video advertising reaches people like busy moms, college students and young urban professionals in six to eight different types of locations during their weekly routines.
“Using our taxi media as part of SeeSaw’s extensive digital video network, media planners have a powerful new venue to connect with affluent urban viewers,” said Jason Powers, director of business development at Showcase Media Group. “The strength of SeeSaw’s national media footprint and their focus on Life Pattern Marketing are a natural fit with our focus on delivering content and programming tailored to the New York lifestyle.”
SeeSaw provides the industry’s most comprehensive media solution for place-based digital video advertising through its extensive affiliate partner network of more than 40 digital media partners and its unparalleled campaign planning and optimization technology. SeeSaw’s new partners reach an exciting new set of locations in the New York market: Showcase Media Group offers advertising in approximately 1,000 taxis as people travel across town; the Affinity Ferry Network offers access to two ferry terminals servicing commuters from New Jersey; City 24/7 is rolling out digital video advertising in phone booths across the city, primarily in train stations and other transit centers.
“We continue to rapidly expand our network of affiliate partners, providing advertisers with the greatest number of touch points throughout the day for them to cost effectively reach their target audiences,” said Rocky Gunderson, vice president of network development and marketing for SeeSaw Networks. “Our growth is fueled by advertisers and agencies who recognize our scale, and our life pattern marketing methodology allows them to deliver the most relevant and impactful messages to the right people in the right places.”
About the Networks:
- Showcase Media Group: Showcase Media Group reaches a wide variety of people in New York’s most iconic method of transportation. The in-taxi touch screens are placed directly in front of the busy professional and curious tourist. The strategically placed touch points complement the personal time that passengers enjoy along their trip. Visit www.showcasemediainc.com for more information.
- Affinity Group Media: Affinity Group Media’s ferry network reaches affluent business professionals, upscale shoppers and visiting tourists during their commute to and from New York City. A network of strategically placed digital media screens throughout the commuter and tourist terminals serves multiple platforms, providing passengers with schedule information and real-time news combined with streaming content. Coupling this information engages the target high-end demographic of ferry riders during one of the only down times in their day, when the typical dwell time is 10 minutes. Visit www.affinitygroupmedia.com for more information.
- City 24/7: City24/7 is a public service that provides safety and consumer information refreshing the undervalued public pay phone infrastructure and other real estate. In exclusive partnership with Verizon and landmark property owners in New York, patented technology creates digital out-of-home interactive media venues with standalone 26″ touchscreens that deploy a network of centrally-controlled SuperScreens, enabling optimized Internet access and signage. Service and partners are also being established in other cities worldwide. Visit city24×7.com for more information.
About SeeSaw Networks
SeeSaw Networks delivers advertising in places where people go in their daily lives – places like gas stations, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital video network. With more than 40 digital signage networks across 30 different types of locations SeeSaw is the most extensive national digital video network with over 26,000 venues nationally and growing. SeeSaw delivers over 50 million weekly gross impressions — more than primetime TV spots at a fraction of the cost. SeeSaw operates SeeSawAds.com, a media service that enables agencies to easily plan, buy and measure place-based digital video advertising. On SeeSawAds.com, agencies customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their daily life patterns where they work, play and socialize.
For more information on SeeSaw Networks, please visit www.seesawnetworks.com.
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Kickstart Consulting, for SeeSaw Networks
Laurie Gibson
lgibson@kickstartconsulting.com
1-650-969-0764
