MediaBuyerPlanner: SeeSaw Adds Four New Networks
This article was originally posted on December 10, 2008 at MediaBuyerPlanner.
By Staff Writer
SeeSaw Networks, a media company offering place-based digital video advertising, today announced new partnerships with three transit-related digital media networks in New York. Combined, these networks add more than 1,000 new locations touching New Yorkers.
The new networks, Showcase Media Group, the Affinity Ferry Network and City 24/7, add taxis, ferry terminals and train stations to SeeSaw’s New York market, enabling advertisers to intercept commuters, business professionals and tourists in their daily routines. SeeSaw’s other metro New York locations include bars, health clubs, retail stores, cafes and restaurants.
SeeSaw’s Life Pattern Marketing approach encourages advertisers to run digital video ads in places where people go during their daily lives. By running ads across a variety of places where an advertiser’s target audience goes, the frequency of exposure to ads creates a perception of ubiquity for a brand and increases the likelihood of reaching people in-market for a product or service, SeeSaw says. Research from OTX, a global consumer research and consulting firm, shows that place-based digital video advertising reaches people like busy moms, college students and young urban professionals in six to eight different types of locations during their weekly routines.
In October, SeeSaw announced partnerships with five new health and wellness network’s. SeeSaw’s affiliate partner network includes more than 40 digital media partners.
