2009 Digital Signage Expo
Come and see for yourself what the buzz is about!
Engaging People with Place-based Digital Video Advertising
Digital video advertising in the places people go every day has become one of the most powerful ways to connect with today’s mobile consumers. Increasingly, agencies and their clients are challenged with how to engage people during their busy lives in today’s fragmented media landscape. Advertising on digital screens in places like coffee shops, gas stations, bookstores, health clubs provides advertisers with an effective way to deliver a brand message. Peter Bowen, CEO of SeeSaw Networks and Alice Gold, SVP of Marketing Insights at OTX, will discuss why people report that place-based digital video advertising is the #1 way to capture their attention.
About the presenters:
Peter Bowen, CEO, SeeSaw Networks
Peter Bowen is the CEO of SeeSaw Networks and has led SeeSaw to become the most extensive place-based digital video advertising network in the United States delivering over 50 million weekly impressions. SeeSaw reaches more people in more places than any other digital video advertising network. Since its inception in 2006, SeeSaw has grown to over 40 affiliate partners in 30 different types of places that reach people in their daily lives. Advertisers on SeeSaw’s network include Fortune 500 companies such as Microsoft, Verizon and Disney, among others.
Peter has over 25 years of marketing and senior management experience running multi-billion organizations in the Consumer Packaged Goods industry. Prior to SeeSaw, he ran multiple domestic and international divisions of the H. J. Heinz Company including Heinz UK & Ireland, Heinz Middle East, India & Africa, Star-Kist Foods Inc. and Heinz Pet Products Company. Peter started his marketing career at Procter & Gamble.
Peter holds a BA degree from the University of California at Santa Barbara and an MBA degree from the University of California at Los Angeles.
Alice Gold, SVP Marketing Insights, OTX (Online Testing eXchange)
As SVP Marketing Insights and a known innovator at OTX, a global consumer research and consulting firm that is a leading provider of online-based research, Alice Gold leads the Los Angeles based client service team for all OTX clients on the West Coast. Tapped into emerging media trends, and experienced across a wide range of consumer goods and services categories, Alice partners with Fortune 500 companies and their ad agencies on strategic, communications, and tracking research. Alice is an expert on the OTX Online Community (online sample division) where she managed sample quality, cost control and external sample partner relationships.
Alice has held senior account management positions at several leading ad agencies — Cole & Weber; Foote, Cone & Belding; and McCann-Erickson — working on brands such as Mattel, Nestlé, Denny’s, Sea World, and The Gas Co. She graduated with a degree in French Literature from the University of California at Irvine.
